The German steelmaker employs more than 199,000 people worldwide, but the company has been losing money since the economic crisis drastically cut the demand for steel in the machine tool, automotive and shipbuilding industries. Now ThyssenKrupp has to save money. Despite that, ThyssenKrupp is going ahead with the long-planned construction of a new corporate headquarters.The building, including its new reception hall, is scheduled to be finished in 2011. ThyssenKrupp is spending about 300 million euros to renew its historic Essen complex. When finished, the reception hall in Essen will feature the company’s products, with large amounts of steel and titanium, high-tech ThyssenKrupp elevators. It will also reflect the company's image of itself: powerful, prestigious, enduring. Carmen Meyer was on hand as the company's philosophy was set in concrete...