Now part of Cox, Adify providing ad platform for 140 networks While some reports have warned of a downturn in Web ad spending, well-known publishers with quality sites are seeing their brand advertising rates hold steady.That's the take of Russ Fradin of Adify, which has 140 networks around the world using its ad-network technology platform. On those vertical networks, Adify has "seen CPMs for branded content stay remarkably constant in the last nine months," says Fradin.Sites like Forbes, which sells its brand ads through its own networks, are also starting to take control of their excess inventory, which they used to sell through third-party networks.The reason? The desire to protect the publisher's brand and CPMs, which can often run into conflict with ad buyers trying to do their best to finish ... [ Read more ]