Do you like content farms? You are helping them succeed. Every improvement in open structured data, machine learning and NLP gives rouge web players an ammo in the battle against search engines and users. On the other hand many owners of the curated and high quality data aren’t (yet) reaping benefits from those technologies. At time of this writing Demand Media has the same market cap as New York Times. So let's look at the good, the bad and the ugly on the web. Who are real beneficiaries of semantic web and related tech? Where are they hiding?