ManiaTV CEO Hoskins on how to make money on every show ManiaTV CEO Peter Hoskins looks for several things before he will greenlight a show for his Web TV Network.The most important is the story being told."Our sweet spot is good story-telling," Hoskins said at a panel of the Digital Hollywood conference in San Jose this week. The content also needs to be episodic and produced specifically for the Web medium, "to forge a relationship with an audience," he says.It should also be interactive and emotional, to engage the audience, much the way "American Idol" lets its viewers vote on contestants.Lastly, and most important, it must be profitable. Every one of ManiaTV's shows is profitable, because the advertising and distribution is figured out in advance, and because Hoskins can produce an episode ... [ Read more ]