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Charlene Li: turning "Groundswell" blog into a book
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Charlene Li: turning "Groundswell" blog into a book
Apart from notable exceptions like Fake Steve Jobs Diary and Stuff White People Like, not all blogs are readily turned into book form.That's because just stringing together a bunch of posts doesn't necessarily make for an interesting read -- or even a coherent one.Even for long-time bloggers who are experts in their field, getting something ready to publish is still a lot of work, according to Forrester Research analyst and author Charlene Li.Li blogged for more than three years about social networking and other Web 2.0 topics before attempting to turn the work into a book with colleague Josh Bernoff."There was a book inside me," Li told us.That book is Groundswell, which examines the social networking trend and provides a ... [ Read more ]
Video Length: 0
Date Found: September 23, 2008
Date Produced: June 05, 2008
View Count: 7
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