might have come across the term "backlink" at least once.  For those who are new to Search Engine Optimization, you might be wondering what a backlink is, and why they’re important. Backlinks have become an important factor for the success of your Search Engine Optimization Campaign. What exactly are "backlinks"? Backlinks are links which are directed towards your web site.For SEO and Social Media Marketing contact Instani - SEO Company or visit www.instani.com.