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Conduit's long-tail toolbar strategy
Two-year-old Conduit, which provides toolbars for large organizations, like Discovery Channel and Major League Baseball, down to blogs, like VentureBeat, just launched a new toolbar that combines some of the top bloggers in an all-in-one toolbar, called "allmyblogs." The bloggers include VentureBeat, GigaOm, TechCrunch, Mashable, and others, including Vator.tv, even though we're more than a blog, we're also a social network. The toolbar is actually pretty useful. Recently, I created one for Vator.tv. (Check out the Vator.tv toolbar), and I have found myself using the search box often. This is a great thing for Conduit as the company has a partnership with Google. Google shares revenue with Conduit for all the searches coming from Conduit's toolbars. According to Reena Jadhav, ... [ Read more ]
Video Length: 0
Date Found: September 23, 2008
Date Produced: August 28, 2007
View Count: 11
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