- Inspired by American icon Rosie The Riveter, as well as Marthia’s grandmother who was a real-life “Rosie” working at Bendix, the video was filmed in Los Angeles and is set in a factory during World War 2 with women working hard while their men are away at war. Marthia plays the role of Rosie and flashes the famous “We Can Do It” image of the woman with the strong arm for some photographers visiting the factory. “Rosie” and her fellow workers get fed up with their slimeball boss, who clearly is in need of some assembly himself, and they breakout in a mission to trap him and “assemble” him into the perfect man.Official Music Video - Used with full permission to use audio & video