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Beyond coffee: Starbucks revamps logo
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Beyond coffee: Starbucks revamps logo
Starbucks, the world’s largest coffee chain, will from March ditch its name and product from its logo, a move which has provoked the ire of some bloggers and consumers. Louise Lucas, FT consumer industries editor, examines Starbucks' motives, driven by globalisation and a push for diversifcation.
Video Length: 222
Date Found: January 06, 2011
Date Produced:
View Count: 8
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