A partner at renowned design firm IDEO and the co-leader of both IDEOs Bay Area operation and its Asia initiative, Owen Rogers stands squarely at the intersection of design and business thinking. He guides IDEOs leaders in devising offerings in areas as diverse as food and beverage, energy, mobility, financial services, and media and entertainment. Owen was instrumental in establishing IDEOs presence in Asian markets, including Japan, Korea and China. As a strategic adviser, he has helped clients such as HBO, Snap-on and Amway shape their brand vision. Owen also co-founded Cleanwell—a company he developed internally at IDEO whose patented natural cleaning products are sold throughout North America also co-branded with other national cleaning brands. He is on Cleanwells board and in addition serves in an advisory role to the great management team. He is also on the board of Allen Edmonds, a publicly-traded North American shoe company. A native of the UK, Owen earned his masters degree in industrial design at the Royal College of Art in London. tedxtokyo.com About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED