Hydro 5 now Half Price : Scenes of a young man shaving are interspersed with those of him being caught in a series of very localised showers, as the narrator introduces the new Wilkinson Sword Hydro. Assisted by an animated diagram, he advises that the blades have a water-activated gel that hydrates the skin during shaving, and concludes that it provides their best shave for our skin. Two products from a range are shown on screen as he adds that they are now half price, and a sub-title notes that the offers end 12th April.