Arjun Arora CEO ReTargeter talks to Reena Jadhav about how he keeps costs down Reena Jadhav, CEO of nuAlerts, interviews Arjun Arora, CEO of ReTargeter on lessons learned while bootstrapping. ReTargeter is an online solution that allows you to show display ads to people who have just left your website. Their customers include celebrity sites such as Bill Cosby to ecommerce sites and more. Arjun raised a small round in May 2009 from family and friends but primarily bootstrapped his venture. He shares his top challenges bootstrapping his venture: 1. Staying laser focused on what needs to be done 2. Slow controlled growth and limitation on growth potential due to capital constraints 3. Keeping costs low while doing the right things for customers and employees. His secret to keeping costs low? Tons of free ...   [ Read more ]