Don’t leave it to beaver As the web grows with more content, more contributors, and more entrepreneurs with more inventions, visibility and traction will become increasingly more difficult to achieve.  Whether it is a new product that you are launching, a new article that you are publishing, or a new pitch that you are posting, things rarely take off on their own, and if they do, it is under truly exceptional cases.  So if you are thinking: "I'll build it, and they'll come", think again. Despite all the best practices in promoting your piece, there is still no guarantee that you will get noticed.  Corollary, leaving it to beaver is a recipe for failure because the majority of items are not viral and the majority ... [ Read more ]