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New Cable Network Narrowcasting: TV One
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New Cable Network Narrowcasting: TV One
TV One launched nationally in January 2004 as a 24-hour lifestyle and entertainment network aimed at a diverse audience of African American adults. The third network of it’s kind, what does it take to launch a major cable TV operation in these media-saturated times? CEO and President of TV One, Johnathan Rodgers, explains the challenges of bringing a channel to life. From the Series:Changing Media
Video Length: 1710
Date Found: February 12, 2009
Date Produced: August 15, 2005
View Count: 13
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