Rok Hrastnik shares his company’s interesting story with Mike McDonald at the 25th Annual ACCM Conference. Studio Moderna began publishing email newsletters about mattresses but quickly found they were losing readers. People got tired of hearing about how their mattresses helped them sleep better, so they decided to go beyond their brand and create content people actually wanted to read. These tactics have apparently worked well since Studio Moderna is now the largest television shopping network in Central and Eastern Europe. Watch the WebProNews video for more email tactics from Rok Hrastnik.