Mitsubishi cars aren’t famous for provoking strong emotions. Instead, they're generally considered to be reasonable wheels that are heavy on series extras. But the new Lancer Sportback is aimed at changing that. Mitsubishi wants to position it in the sporty segment to help polish up its boring image. Peugeot, on the other hand likes to flaunt a savoir-vivre image — a successful approach that has worked since the 1960s and 70s. Why should they change now? This week on drive it!, the Mitsubishi Lancer Sportback goes head-to-head with the Peugeot 308.