President and Founder of SmartSearch Marketing, Patricia Hursh gave an interview with WebProNews at SES San Jose 2007.  Hursh talks about Local Search Marketing Tactics. She says there are three main ways to reach local searchers. These include: there is more than one way to reach local searchers, you need to utilize local speak, and focus on decision criteria the customers have. Hursh also discusses the reasoning for multiple ad campaigns. For more information on SES tune into WebProNews.