Even Skin Tone for all Ethnicities : A model is seen looking into a clear suspended screen and highlighting several areas of her face by touching the screen with a finger, as the narrator introduces Idealist Even Skin Tone Illuminator from Estee Lauder. She continues that it is a serum that rapidly improves the look of skin tone, and as two more women of different racial skin colours join the first, adds that it is effective for all ethnicities.