The packaging itself is weird. The tube is really thick and it’s somewhat awkward to hold It's also orange. It's very hard to miss. I find that this is less watery than other mascaras, but it's not dry at all. It's actually got a very nice consistency. The brush is massive though, so it's easy to mess it up and smear it on your eyelid and brow. It's smudge-proof to my surprise and has great staying power.