While Twitter may have started off as a place for the vapid to share daily minutia, it’s evolved into a great place to have online conversations (though truncated), to see what your friends, family, colleagues and peers are sharing and also; it's an ideal way for businesses to reach out, contribute to the conversation and get its core values and value proposition out there. Jay Goldman takes a look at HootSuite, an ideal way to share a Twitter account between multiple users , to avoid redundancy and to avoid getting locked out when using Twitter in business .