Krave Rear Manoeuvre : A single piece of cereal leaps out of a Kellogg’s Krave box and approaches a group of small chocolate pieces surrounded by a chocolate 'fence'. The cereal piece feints back and forth with the chocolates, then rushes behind them and bursts through the surround, and proceeds to devour them all. The narrator introduces Krave as a crunchy cereal from Kellogg's with a soft chocolate hazelnut centre. He concludes that chocolate will never be safe again.