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MrWhy.com » Videos » Charlene Li of Forrester Research on how to pitch industry analysts |
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Charlene Li of Forrester Research on how to pitch industry analysts
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Charlene Li of Forrester Research on how to pitch industry analysts
Here's more evidence that elevator pitches aren't just for meetings with investors.As Forrester Research analyst Charlene Li tells us in this clip, if you want to get the attention of industry analysts, you better get to the point fast. She gets more than 50 briefing requests per week, and unknown startups have just one paragraph in a written pitch to get her attention. "What I look for is someone who's going to tell me something I don't know," says Li, who writes a popular blog on social media, called Groundswell, and is co-authoring a book of the same name. Right now, Li is spending a lot of time thinking about ways that social network users and email users can port their data ... [ Read more ]
Video Length: 0
Date Found: September 23, 2008
Date Produced: March 03, 2008
View Count: 3
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