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High price, supply shortage hit Aria sales
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High price, supply shortage hit Aria sales
Tata Motors hoped to capture the SUV market with its crossover, Tata Aria. But its premium price tag, and a shortage of components, have been a double whammy for the company. Now the company is desperately looking at improving its fortunes in this high-margin segment.
Video Length: 158
Date Found: April 21, 2011
Date Produced: April 21, 2011
View Count: 21
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