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The Child as Consumer
If you think about modern consumers today, don’t leave out children. These days kids as young as 3 are being wooed by advertisers. And no wonder: experts estimate the combined wealth of children from 6 to 19 in Germany as approaching 20 billion euros. Much of that money flows into such kid goodies as candy, comic books and clothes.The Munich market research firm "iconKids&youth" has specialized in grabbing a portion of the youth market for industry. New products are constantly being tested on the young and eager. Our reporter Henry Hasberg went to one of these test sessions and to see what happens when three Berlin teenagers get into a buying mood.
Video Length: 246
Date Found: December 09, 2009
Date Produced:
View Count: 0
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