Ever wonder how to best build your brand online? The Lab Rats' good friend Amber Mac guests on this episode of the show, where she passes on some key tips for those looking to make a mark in the world of social media. Included in the discussion: being consistent and authentic, as well as what you should do when someone decides to criticize you mercilessly. Check out the whole episode for all the tips, as well as for information on how you can win a free copy of Amber’s new book, Power Friending!