Rubicon Project's Addante on focus, selling aspirin and leading with your gut If you've been successful raising a lot of money, it doesn't necessarily mean you'll be a success running or building a company. That said, 31-year-old Frank Addante, founder and CEO of Rubicon Project, seems to have been pretty fortunate doing both. Since starting his first company - Starting Point, a search engine portal that became the 7th most popular Internet site between 1995 and 1997, and was acquired by CMGI/YesMail.com - he's raised $200 million. Of the companies he's founded, two were acquired, one went public and one failed. The company that went public was L90, one of the earliest ad networks. L90's technology was eventually sold to DoubleClick, now part of Google. The one that failed was Zondigo, a ... [ Read more ]