It’s Easy To Lose Yourself In Melbourne www.visitmelbourne.com.au People need to know that Melbourne is constantly evolving and there are always new things to discover — new shops, designers, restaurants, galleries, places to say and things to see and do. If you come back again in a year's time, there will be a whole lot more to discover. The television advertisements commenced on 17 September 2006, with the 90 second version airing on all commercial networks in Brisbane, Sydney and Adelaide and SBS nationally. The campaign was launched in New Zealand in 2007.