Last year, everybody was talking about NothingTM, the 2009 zero-carbon must-have that we all had to have. But then the fashion tide left the beach of fad and NothingTM became boring and so version one point oh.  So we turned to international product designer Noughton O. Nada - design genius, creative tidal wave, conceptual Krakatowa - to face the seemingly impossible task of creating a new, improved, Nothing. 'New Nothing' - None of the film was directed by Michael Wright and it does not feature the acting talents of Jason Rogan at all. Nor is it edited by Rik Sinkeldam at The Content Factory Amsterdam. Ode to Nothing by Michael Mertens and Giovanni Costello.