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Google Still Losing With TV Networks
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Google Still Losing With TV Networks
Google has continued working with TV networks to get their content on YouTube.  Google appears to not get along with CBS, Viacom, or NBC. PaidContent’s Rafat Ali explains the dilemma between Google and CBS.The deal incorporated CBS shows on YouTube, sharing advertising income and Google would sell inventory from CBS radio.Google would have guaranteed advertising revenue of more than 500 million dollars for CBS. Google sought after a five-year contract, while CBS found the deal un-workable.Recently Viacom demanded YouTube remove 100-thousand copyrighted videos. Last year Google CEO Eric Schmidt put the idea forward that they may guarantee up to 500 million dollars in advertising revenue over several years to license Viacom’s videos. Google wanted to pay Viacom around 70 percent of advertising revenue, but Viacom CEO Philippe Dauman wanted more control of advertising and technical issues before negotiating the money. Viacom took Comedy Central away, and arranged a deal with Internet television service Joost.NBC television executives have become furious from illegal postings of TV shows on YouTube. Ali cited a six-page letter from N-B-C to Google insisting Google keeps unauthorized content off of YouTube.Google can’t seem to come across allies in the television business.
Video Length: 0
Date Found: April 10, 2009
Date Produced:
View Count: 7
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