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China depth, global breadth
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China depth, global breadth
China depth, global breadth. That is the strategy of China Europe International Business School (Ceibs), according to John Quelch, its recently appointed dean.  He explains to Linda Anderson, deputy business education editor, his reasons for taking up the post, what he brings to the role and the increase in non-Chinese students at the school.
Video Length: 326
Date Found: June 03, 2011
Date Produced:
View Count: 0
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