The Cleaner You Are The Dirtier You Get (Late Version) : A young man is seen using Lynx gel under an open beach shower to remove sand and salt from his body, and on leaving it he uses his hands to wipe away excess water from his chest. He finds that his actions are being emulated by a group of women so he tries to make them remove their bikini tops. In this version of the ad, they smilingly oblige. The narrator introduces the new improved Lynx shower gel, and concludes that 'the cleaner you are, the dirtier you get'.