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With social media apps, who owns the user?
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With social media apps, who owns the user?
Watercooler CEO Kevin Chou on helping brands to build a fan base, but keeping control of the user Half a billion people are on social networks, mainly to socialize. They exchange and share photos, constantly update their status, and they never fail to meet new people. They are there to talk about their favorite shows and their favorite sports teams. So how do you aggregate these fans and feed that passion? Watercooler has the answers. In this segment, Bambi Francisco interviews Kevin Chou, founder and CEO of Watercooler, a service that creates applications for fans to aggregate fans around their favorite teams as well as their favorite shows. (Here’s the interview, partly edited) BF: There is a huge ecosystem around social applications, social application marketing companies. So just explain who are the players in this emerging ecosystem and ...   [ Read more ]
Video Length: 0
Date Found: February 24, 2009
Date Produced: February 24, 2009
View Count: 0
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