Saving, cutting jobs, cutting hours. These are the methods most firms are using to get through the global economic crisis. But the Hilti company is bucking the trend. Its taking on workers en masse.The manufacturer of construction machines has created some 100 new jobs in Germany, most of them in marketing. They reason that more salespeople will raise their sales and thereby their profits. And it’s working. One of its successful marketing tools is direct marketing. This involves contacting customers face-to-face rather than via retail outlets. "Made in Germany" followed a new employee around on his first day, to get a closer look at the latest recession fighting technique. Report by Miltiades Arsenopoulos