Krish (NTR) is the pampered son of his multi-millionaire parents (Mukesh Rishi, Pragathi) filled with family affection and a helping heart. He also has a girlfriend in the form of Indu (Samantha). Story begins with Indus friend Bhumi (Kajal) having trouble in her home despite having a joint family. She wants her fathers (Prakashraj) affection and also she doesnt want to get married to her bava (Ajay). Indu requests Krish to act as Bhumis boyfriend and resolve the matter. However, what turns out to be a rescue mission for Krish gets him into the middle of an emotional conflict. What happens from there forms the rest of the story.