Where will Swipely fit in during the rise of social commerce? Angus Davis just bought a Quarter Pounder at McDonald’s during his bachelor party in Vermont, following a purchase of a Cafe Mocha at Starbucks, a power cord from Staples and a Boston-SF ticket from Virgin America. This, I know, not because I follow him on Twitter or am friends with him on Facebook, but because I follow his purchases, or "swipes" on Swipely. Swipely is Angus' latest company, which is riding the re-emergence of a wave called "social commerce" - the use of social networking to aggregate relevant information about commerce transactions, to ultimately encourage or influence commerce. Swipely raised $8.5 million, with $7.5 million coming just last month from leading venture capitalists, Greylock and First Round Capital. Prior to ...   [ Read more ]