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Artist’s Intervention #1: Ryan Gander and G-Star Raw
Artist Ryan Gander’s collaboration with G-Star involved adding discreet white embroidery, like drips of paint, to 30 pairs of its classic Arc Loose Tapered jeans, as well as a little Japanese figurine on a keyring. This character, ‘Cleaning Helping Friend’, wears Le Corbusier-style glasses and, with paintbrush in hand, is set to paint all buildings white, as the modernist architect decreed they should be. The jeans will be distributed without fanfare and at random to G-Star stockists worldwide. ‘I like the idea that someone might think they’re damaged, try to return them and not realise they’re getting a limited edition,’ he says. ‘If you specifically wanted a pair, you couldn’t go looking for them. It’s a bit like Willy Wonka’s golden ticket.’ Ryan Gander Chester-born Ryan Gander is a conceptual artist whose sculpture, installations, photography and books are crammed with playful, inexplicable puzzles, cultural juxtapositions and multiple realities. He is often described as a storyteller, but his narratives rarely have an easy, complete interpretation. G-Star RawFounded in the Netherlands in 1989, G-Star has become a global brand on the back of its innovation, architectural silhouettes and pitch-perfect urban fashion sense. It is particularly noted for its raw denim products, made from unwashed and untreated denim cloth.Tatiana Echeverri Fernandez and Camper Ryan Gander and G Star Raw
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Date Found: July 14, 2011
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