- The 2009 SEMA show is long gone, but we’ve got 1 final Booth Babe Challenge contest! Here's the new game we've come up with to let everyone have a little fun with this year's SEMA show coverage! There are hundreds of spokesmodels (a.k.a. "Booth Babes") hired to help bring some pizazz to the trade show booths at the SEMA show.   The Booth Babe Challenge is a simple game where YOU watch the video posted here and guess what YOU think the models in the video will say to the 3rd question we ask them on camera. It's not the CORRECT answer that wins, you have to guess what you think SHE is going to say to the 3rd question!