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ProVina CEO Greg Snell on his business model
WinePod maker "is in the razor business" WinePod founder and CEO Greg Snell had spent a long time designing computer chips when he had the "a-ha" moment that led him to design the WinePod.But when he thought about a business model, he decided to borrow from the razor business, where giants like Gillette make their money selling razor blades, rather than the razors that hold them. While the company's signature product is a computer-controlled personal winery that helps teach users how to make their vintage, Snell says future profits will be in selling the ingredients that consumers will need to produce their wine. "We're in the razor business," says Snell. When we spoke, the company had sold 100 of its WinePods, which go for $4,500 each. The ... [ Read more ]
Video Length: 0
Date Found: September 23, 2008
Date Produced: July 22, 2008
View Count: 10
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