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Permanent Link to Paid Search Moving in New Direction
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Permanent Link to Paid Search Moving in New Direction
When Google rolled out its Conversion Optimizer, it got David Szetela of Clix Marketing really thinking about paid search in a new way. Szetela told WebProNews that he believes PPC will eventually evolve to the point that the advertiser only needs to be concerned with their area of expertise, which is the creative side such as the actual ad and the landing page.
Video Length: 0
Date Found: November 09, 2010
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