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MrWhy.com » Videos » THE PERSUADERS: Chapter 2 -
THE PERSUADERS: Chapter 2 -
THE PERSUADERS: Chapter 2 -
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THE PERSUADERS: Chapter 2 -
The new approach to marketing today emphasizes not what the product does but what it 'means.' It's all about making an emotional connection. Will it work for Song?
Channel: PBS
Category: News
Video Length: 944
Date Found: May 30, 2007
Date Produced:
View Count: 54
 
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