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How do you pick clients?
Kelley begins by joking that in current times, an individual or business that shows up with the promise of cash is a customer of IDEO. He recounts a previous client categorization schematic IDEO employed to color-code their clients. He also emphasises the importance of taking on balanced projects which pay well, are innovative and of interest to his designers.
Video Length: 0
Date Found: April 18, 2009
Date Produced:
View Count: 1
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