Heineken has launched a new 90-second advertising campaign introducing the Open Your World tag line, centred around The Entrance and the song The Golden Age by Danish pop group The Asteroids Galaxy Tour. Launched in Europe this month, the series showcases a man with impeccable style who arrives at a party, interacts with the guests in so many ways before saying yes to a freshly branded bottle of Heineken. The series follows through with shorter clips providing insights into each guests story, including the martial artist, pro basketball players, piano playing waiters Siegfried and Jean-Pierre, the man with the eye patch, the flautist and the dancing waiter. The series is now being released on the Heineken Youtube channel and will be launched on television in 2011.