Dr. Bharat Rao, a leader of several strategic research initiatives for the Institute for Technology and Enterprise at Polytechnic University (NY) and an invited faculty member for The Gorden Institute of Tufts University, discusses the opportunities evolving from broadband innovation and how a business enterprise can exploit this technological development. He uses examples to communicate the potential of a positive customer experience and reiterates on how various companies have used this potential effectively for their growth. From the Series:Tufts 150th Anniversary Celebration