- Crowd Conversion is brought to you by Facebook experts Robert Grant and Ian Chapman. Use The Power Of Facebook Marketing In Your BusinessIn the online world change happens quickly. Social media is not a fad and we are now experiencing a major shift in the way people make choices online. The power of Facebook marketing and the speed of its rise in the internet marketplace can be put into perspective when you consider it only started up in 2004.Ask any business if they would ignore a client base of 400 million users, and yet many are since Facebook now has that many users. Founder, Mark Zuckerberg has been quoted as saying this is just the start and that they are in the "sweet spot" now. When you double your user base in the space of a year, you become a force to be reckoned with and it is no surprise that they are the only social site that Google considers as a major competitor.Google’s reputation has been built through its ability to provide accurate results for what you search for online and in such a way that they rose to dominate the search engine marketplace. Facebook is a different animal as it is about interactivity. As such, visits to their site last longer and reputations can be made or broken through the medium of social proof. If this conversation is happening online it makes sense for businesses to be part of it. Personal recommendations have always been important. Viral personal recommendations through a global medium like Facebook marketing is very powerful.There are right ways to approach this and wrong ways. You should not treat this as some sort of pitch fest. Remember, that you are building relationships. Relationship marketing can bring you fans who become long term customers. They will spread your message for you if you offer them value and a good user experience.If you want to use the power of Facebook marketing in your business, you can learn from an expert who is doing just that right now. You can get all the d...