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This week our studio guest is Andreas Bremer
Bremer is an automobile expert and managing director of IFA Market Research Bremer + Partner.DW-TV: Well for more on the fate of Opel I’m joined by Andreas Bremer from the Institute for Automobile Research in the western German town of Essen. Mr. Bremer, are you upset that GM wants to keep Opel? Andreas Bremer: Am I upset? No. Am I surprised? Yes.   DW-TV: Was this a PR disaster for GM? Is that what it amounts to right now? Andreas Bremer: I really think that's probably the main problem, yes, because you have emotions that are just flaring high and people feel like they've been kept in the dark. And all of a sudden there's a surprise that nobody was counting on. DW-TV: All right. Let's try to move beyond the emotions for a moment and look at the numbers right now. We've got a graphic for our viewers, actually, showing the performance of Opel around the world. Sales of Opel cars have actually dropped by fifty percent in the last decade from 500 thousand in 1998 to around 258 thousand last year. What is the problem there? Has GM been a bad manager or has Opel simply ignored what the market wants? Andreas Bremer: It's probably a bit of both and a third factor: we have a shrinking market worldwide anyway. So it's not just an Opel problem, it's a worldwide problem for all manufacturers. And then I think that after eighty years Opel and GM weren't really getting along that well for the last, let's say, five years maybe, I don't know what time frame you want to put on that. And Opel, on the other hand, missed a lot of opportunities. They were the first ones to introduce SUVs in Europe and forgot about them, so by the time they became popular, guess who didn't have an SUV? DW-TV: Opel. Andreas Bremer: Right. DW-TV: Why not let Opel go bankrupt? I mean, there's too much overcapacity right now anyway. Why not let Opel go bankrupt and let the market regenerate itself? Wouldn't that actually be better for these unemployed workers in the lo...
Video Length: 176
Date Found: December 09, 2009
Date Produced:
View Count: 0
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