Web 2.0, The Groundswell, and How You’re Gonna Make Millions* *Millions Not Guaranteed Dave Van de Walle, President and CEO, U Sphere, Inc.  Dave Van de Walle will share his thoughts on launching and re-launching your business in the Web 2.0 world, the "groundswell" and what it means for how businesses communicate with their clientele, and how to make millions*. Although he hasn’t figured the last part out yet, the first two he's got down pat: his U Sphere business changed the shape of college admissions, but didn't monetize quickly enough to keep up with the rapid pace of the market. The dozen other products as part of the U Sphere network are in much better shape — and he'll share lessons learned along the way. Terms you'll hear him throw out at you include "the bootstrap," "monetize," "backchannel," "Grade A," "NDA," and "industrial strength." * again, not guaranteed Dave Van de Walle is President and CEO of U Sphere, Inc. -- a Web 2.0 firm that has been called "eHarmony meets Facebook for college admissions." Dave founded the firm in 2006 after a career at Aon Corporation, a Fortune 500 Financial Services firm in downtown Chicago, where he was Vice President of Global Public Relations. He has also served in executive-level PR and marketing roles at Trans Union Corporation and the Turnaround Management Association. The former SID at Chicago State University, Dave is a former sportscaster, and has worked in radio and television in Syracuse, New York and South Bend, Indiana. He holds a Bachelor of Science in Broadcast Journalism from Syracuse University.