Ayia Napa has an amazing selection of top quality beaches. The vast majority are organised, Blue flag with golden or white sand, and crystal clear warm water. The water is rather calm, becoming a bit wavy after midday. In summer, many beaches get packed, but you will find some that are less congested. My favorites are Konnos and Nissi, both of which get really packed in summer. The videoclips were not shot in summer. Enjoy your swim.