Natalia Fedyanina - Curator of projects of Northern City Co. Friendly design. The best way to increase the power of idea for the City 2.0. Natalia works in Norilsk and stays there, because she likes the North. On the 27th of May the conference TEDxVorobyovy-Gory on the theme of City 2.0 was held as a part of the XVI International Exhibition of Architecture and Design Arch-Moskwa . It was supported by the curator of the exhibition Mr. Bart Goldhorn and the general information partner - online news portal GAZETA.RU. The speakers - representatives of intellectual, scientific and professional elite — expressed their vision of modern metropolis, revealing a number of actual topics: the use of Web 2.0 techniques to identify broad contexts and new meanings of the citizen’s life ;new perspectives of the phenomenon of the modern city and lifestyles; presentation of perspectives of the urban environmental development; understanding of psychological comfort in the city; the feasibility of the city 2.0 in Russia, the existence of people who may be regarded as representatives of the city 2.0 About TEDx, x = independently organized event: In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently