Creator of interactive shopping apps is also on the prowl to buy companies This week, at the AlwaysOn OnMedia conference in New York, I couldn’t help but bump into some entrepreneur attempting to make today's banner ads more dynamic and interactive. It was a conference on game-changers in online marketing, after all. So, it's not a surprise that it attracted startups trying to improve upon today's current advertising options.  One company trying to disrupt, or be an alternative to, today's banner ads or the ubiquitious Google's AdSense is WidgetBucks, which was named OnMedia newcomer of the year. At the event, I caught up with Matt Hulett, CEO of WidgetBucks. Seattle-based WidgetBucks is a vertical advertising network around shopping. It works with shopping sites, such as Shopping.com, Shopzilla, and eBay, to display their products ...   [ Read more ]