Kelley Blue Book www.kbb.com, the leading provider of new and used car information, today announces the official launch of its application for iPhone. The free, interactive kbb.com app provides iPhone users with the trusted Kelley Blue Book? Values and crucial information to negotiate with dealers on the spot. With this app, users will find both new and used-car values, including MSRP, Invoice, New Car Blue Book, Certified Pre-Owned, Suggested Retail, Private Party and Trade-In Values.  To view Multimedia News Release, go to